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Web Design
Intelligent information structure; simple, intuitive navigation; custom features; combined with just the right balance of visual appeal and compelling content make all of our sites extremely powerful and effective marketing tools for our clients.
Professional Web Design
The cornerstone of our business is high quality, professional web designs that go beyond good looks and flashy graphics. Yes, they look great but they are also designed to captivate your audience by delivering engaging and appropriate content. Tracking your visitors progress through the site and providing dynamic links to related topics that may interest that visitor.
What goes on behind the scenes of our web sites is also vitally important to your search engine position. We pride ourselves in going the extra mile to add important keyword information to areas that aren’t necessarily seen by visitors to the site but are definitely noticed by the search engines.
Other Web Services
Site Reviews & Recommendations
If you already have a web site and it’s an important part of your company image, or even vital to your company’s success, we can evaluate the site and provide you with a detailed report highlighting areas that work well and areas that could be improved. The report contains a prioritized action plan detailing the improvements that provide the biggest return for your investment. The plan becomes a living document that you add to your overall business plan that you can act on in your own time.
We can also research competitors web sites to provide competitive intelligence and insight into what tactics your competitors are employing on the web.
Search Engine Optimization
This aspect of web design is becoming more and more important and yet there are still many sites out there that don’t employ any search engine optimization tactics. Very few companies don’t have a web site these days, so the only way to differentiate yourself is to make sure you appear at the top of any search engine results.
Of course, once you reach the top of the search results, you have to provide cleverly written, compelling content that will keep your visitors interested. We are experts at reviewing web sites and cleverly re-working the content to provide the right focus on the keywords you are targeting. We also work those same keywords into the fabric of the site to gain every advantage.
Web Site Traffic Statistics Analysis
You have web site statistics that tell you how many people have visited your site in the last month, but what else do they tell you about your site?
What can you learn by reading between the lines? What are the most popular pages and what makes them so popular? What causes visitors to leave your web site? How many visitors put items in their shopping cart but never check out? Why?
By analyzing your web site traffic statistics for you, we can answer all those questions and more. Make recommendations, devise short term and long term strategies for how you can take advantage of the parts of the site that are working well and improve weaker areas of the site at the same time.
Google Ad-Words
Google Ad-Words is a service provided by Google that allows you place paid adverts in the search results using keywords and keyword combinations selected by you that are relevant to your site. You have total control. You set the price that you are prepared to pay when somebody clicks on that advert and also set a daily budget.
The advantage of this type of advertising is that people are already looking for your services when they’re searching and you only pay when they click on your advert.
C&M Consulting can not only help you select keywords that are relevant to your business but also create the hundreds of possible combinations that give your adverts an edge over the competition. Combined with our keyword optimization services and content positioning, this is an extremely cost effective form of advertising.
e-commerce
e-commerce is a grandiose term for, “selling online”. There are many off the shelf shopping cart solutions available which make e-commerce easy. However, if you’re selling anything other than individual items or have complex pricing structures for bulk quantities, preferred vendor lists, discounts, or anything out of the ordinary, this is where C&M Consulting is able to create a custom e-commerce solution that allows you to implement your existing sales structure in an online application.
Flash Introductions
Unless a Flash introduction or splash page will add significant value or impact to your web site, we would suggest not creating a full length introduction as studies show that most web site visitors hit the “skip introduction” button within only a few seconds unless it’s really riveting viewing.
Our introductions are short and powerful and don’t hold up visitors from getting to the real content within your site. If a Flash overview of your company would provide instant insight into your business then it’s definitely worth doing but only if it’s done well. For alternatives to Flash introductions, see the “Flash Banners/Adverts” and “Flash Applications” sections below.
Flash Banners / Adverts
Without dominating a whole page, a small flash animation is a great addition to a web site. A visual company overview on the home page rather than a full length Flash introduction can provide an excellent way to give visitors an insight into your business as well as giving the visitor the option of whether they want to view it or not.
Flash banners and adverts used throughout your own site can be used to draw attention to new products or services that you are offering as well as providing educational overviews. Of course, these adverts can also be repackaged and used as paid adverts on other web sites to attract visitors to your web site.
Flash Applications
Another use of Flash which provides visitors with quick access to informative content is through the use of interactive Flash applications. An example of a useful Flash web application would be a floor plan of a hotel that allows visitors to click on rooms of interest and view images of those rooms.
Another use which is employed to great effect on a lot of sites aimed at children are games. They’re entertaining and captivate the visitors. If they’re done well enough they also generate an incredible amount of publicity as visitors start sending the link to all of their friends.
Dynamic Content
Dynamic content is not to be confused with text that jumps around and does acrobatic tricks to amuse your visitors. Dynamic content means that when the page is downloaded, certain parts of it can be changed dynamically. This can be as simple as changing a picture on the home page each time it is loaded or it could be linking content from a database such as news stories or client testimonials.
On a more complex level, it is possible to track how a user is navigating through your web site and placing targeted adverts or relevant articles on the page as it loads based entirely on how the visitor has viewed the site. For example, if you have a sporting goods web site and the visitor has viewed 10 pages of golf clubs, you could place adverts in the margins that promote golf balls or tutorials on how to pick the right club or a link to your interactive move on improving your golf swing.
The added benefit of dynamic content is that to a search engine, the content always looks new which encourages the search engine to visit more frequently to catalog your content.
Custom Database Applications
Using LAMP (Linux, Apache, MySQL, PHP) we develop custom applications that can run as internet web applications or internal intranet applications over your private network. By strategically teaming with local IT professionals we are able to offer full featured custom applications that integrate with or compliment your existing systems.
An example application would be a workflow and document management system for a business handling insurance applications. The system is able to generate documents directly from the data stored in the database; paper forms received from applicants are scanned and archived in the document database; workforce given specific privileges and tasks within the system; complex financial calculations provided directly from the data in the database; workflow state and case-by-case approvals given by senior management; executive insight into the day-to-day operations.